I spent years building, but only recently understood what it was all for.
I started building businesses in 2002. Over the years, that work took me through branding, marketing, media, film, music, technology, real estate, and international work. For a long time, I was driven by ambition, curiosity, competition, and the simple satisfaction of creating something from nothing. Those things still matter to me, but when I lost my father, Z"L, everything changed. Now, I have a larger mission, and I intend to use whatever ability, influence, resources, and opportunities I have to strengthen and protect the Jewish People, stand with Israel and the United States, and fight for liberty in the face of an ancient evil that is threatening us all. This realization has changed the way I understand everything I built before, and what I plan to do next.
The work
I’ve spent more than two decades building businesses and developing creative projects. Today, I lead Sadan Global and work across companies in media, film, music, sports, technology, marketing, and real estate marketing. My role changes depending on what the work requires, be it strategy, creative direction, production, problem-solving, or simply making the decision that gets something moving.
What connects all of it is that I like to understand how something works, why it matters, what makes it better, and what has to happen to turn an idea into something real.
What shapes my thinking
I’ve always been interested in people, what they believe, what they fear, what inspires them, why they make the choices they make, and how ideas move through a culture. That curiosity has pulled me toward history, politics, psychology, religion, technology, business, sports, music, film, and the lives of people very different from me.
I don’t see those interests as separate from my work. They shape how I build companies, tell stories, make decisions, and understand the world I’m trying to affect.
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